E. chromi: Design of the Year 2011 nominee

E Chromi at the Design Museum, London

E. chromi from Alexandra Daisy Ginsberg on Vimeo.



"Our collaboration meant that from the start E chromi was a project that was designed from the start from a human scale"
One of the nominees for Brit Insurance Design Awards 2011 is E chromi, a project in which designers Alexandra Daisy Ginsberg & James King worked alongside students and faculty at Cambridge University. Preparing for the International Genetically Engineered Machines competition (iGEM), the students had created E.Coli bacteria which produced pigments under certain conditions. Ginsberg and King helped them to imagine the implications of their work in the lab, turning some of their research into design proposals, and branding the research project as E chromi.
"Our collaboration meant that from the start
E chromi was a project that was designed from the start from a genetic and a human scale," explains James King. "And with a longterm outlook."
(from http://www.londondesignfestival.com/blog/e-chromi-embedding-design-scientific-research)
http://www.echromi.com/
DesignMuseum2011a_(275)